Tuesday, May 24, 2005

Where is the line for Greenpeace?

Greenpeace is one of those organisations that has the ability to generate a tremendous amount of press. Unfortunately, this is normally through them doing something outrageous, such as delivering a truckload of waste to the Geneva HQ of HP. So is the press good or bad for the Clean/Green industry? A very difficult questions to unpack.

Without a doubt, without the "greenies" prmoting the benefits of the industry, we would probably still be many years behind where we are today. It is through them that a number of government consessions have been scored, as well as those with a green consious being spurred into action. Both these have lead to the creation of new opportunities. These have historically been consulting and research, but more recently, new manufacturing companies and projects in this space have been launched.

Yet, does a Machiavellian approach - the end justifies the means - allows us to let Greenpeace off the hoook when the break the law? I think not. My feeling is that they should be looking for more innovate ways to promote the industry, without overstepping the boundries of the law. However, in many instances I guess they would argue the law is wrong, and hence they can break it. But this leads down the path of fundamentalism, which is one we should all be wary of.

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